How to recover from a social media blunder

How to recover from a social media blunder

Having an effective social media strategy in place will help your staff avoid making errors when posting content under your business’ name online. However, there may come a time when a social media blunder occurs, and your business’ branding image is placed at risk....
How to use Facebook effectively

How to use Facebook effectively

With the way in which social media platforms are always evolving, it is essential to keep yourself up to date with how to use the technology in a relevant way. Based on the recent changes Facebook has made, it is now more important than ever to design a social media...
Customer service and social media

Customer service and social media

Offering customer service through social media can be difficult. People are used to speaking to a real person, and since social media is all online, businesses cannot add a personal touch to what the customer wants to be addressed. Businesses cannot see a customer’s...
Making content go viral

Making content go viral

Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality content go viral isn’t easy. Understanding what it takes to...
Colour psychology in web design

Colour psychology in web design

It is no secret that the colour palette you use to design your website will influence what visitors to the site will think of your business. However, colours do more than this, they can also significantly affect the buying actions your customers will take when...
Create the perfect call to action

Create the perfect call to action

A great call to action (CTA) can increase customer engagement and boost a business’s website conversion rates. It can convince customers to engage in a particular action, such as visiting a business’s website or motivate them to make a purchase after viewing a...